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Search Past 7 days Archives

Search Past 7 days Archives.
Mariah Carey believes in truth in advertising. Why else would the pop queen call her new disc ‘Memoirs of an Imperfect Angel’? And yes, the second single from the Sept. 29 album is a cover of Foreigner”s ‘I Want to Know What Love Is.’

Big Dog Daddy loves the U.S. of A., and he doesn”t care who knows. Toby Keith revs up ‘American Ride’ on Oct. 6. Take cover, Jon Stewart fans.

‘Teen Wolf’ was pretty awesome, but ‘She Wolf’ is way awesomer. The new Shakira disc barks at the moon Oct. 13, but the ‘She Wolf’ single video is already at 7 million hits on YouTube. People must really like the tune. Oh, and Shakira dancing in a cage.

Carrie Underwood continues to rub it in the other Idols” faces with the Nov. 3 release of ‘Play On.’ After 10 million albums sold and 10 No.more

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Poor control a threat to ad industry

Poor control a threat to ad industry.
The Association of Indonesian Outdoor Advertising Companies (AMLI) have called on the government to set up a special agency dedicated to supervising outdoor advertisements.

Years of unhealthy competition caused by neglect, mismanagement and corruption in government administration have put the outdoor advertising industry in an impossible position. There need to be a concerted effort to avoid a painful crisis, business players said in a recent meeting with the Indonesian Chamber of Commerce and Industry.

Nuke Mayasaphira, secretary-general of AMLI, said poor government supervision had led to anarchic deployment of outdoor advertising sites, with opaque permit administration and high costs.

‘There are many billboards installed in areas that should be white areas” in Jl.more

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MySpace looks outside for ad sales help

MySpace looks outside for ad sales help.
The social networking site has signed up advertising industry veteran Michael Kassan”s consulting firm Media Link and its star advertising guru Wenda Harris Millard to run its sales organization. MySpace Chief Executive Owen Van Natta said the firm will ‘help manage our day-to-day sales organization.’ Jeff Berman, a veteran MySpace executive who most recently had been in charge of sales, is leaving.

Millard, who is well connected with Madison Avenue and is famous for her swanky dinner parties, is now charged with bringing home the bacon for MySpace. She is a former Co-CEO of Martha Stewart Living Omnimedia and also had a stint overseeing Yahoo”s sales efforts.

— Joe Flint

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Questions over betting boss”s cash donation for Labour

Questions over betting boss”s cash donation for Labour.
Peter Coates made the donation after online casinos, bookmakers and betting websites were allowed to advertise on TV.

In total, the entrepreneur - who is a director of internet betting firm Bet365 - has handed over ?400,000 in five years.

Mr Coates, who owns Premiership football club Stoke City, gave most of the money as ministers pushed ahead with sweeping proposals to liberalise the gaming industry.

Experts who said the advertising explosion would lead to a surge in gambling addiction, and suck vulnerable children into the world of online betting, were ignored.

Miner”s son Mr Coates, whose Bet365 business is worth ?275million - ?100million more than last year - has always vehemently insisted he is a lifelong Labour supporter and was not seeking to influence ministers.more

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Concord”s Atkins supports legislation on advertising

Concord”s Atkins supports legislation on advertising.
Recent advertising, whether on radio or through the print media, have been prevalent where vendors announce ‘We will pay your sales tax’ or ‘Sales tax is on the house.’ Under Chapter 64H, Section 23 of the General Laws a $100 fine can be assessed to the vendor for each occasion they advertise this way.

‘Many vendors and business owners have approached their elected officials saying they are interested in advertising that they would be willing to pay the sales tax on purchases to entice customers and that this enticement would increase sales,’ said Atkins. ‘It shouldn”t matter who pays the sales tax as long as it is paid to the commonwealth.’

The legislation filed by Rep. John F. Quinn of Dartmouth would repeal Chapter 64H, Section 23 of the General Laws. The legislation that was filed with the House Clerk also puts the responsibility on the vendors who advertise this way to pay the full amount of the tax due by the purchaser.more

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China online marketing market size at RMB8

China online marketing market size at RMB8.35 bln, H1.
Dividing the online marketing channels into search engine advertising and non-search engine advertising, statistics show that clients favoured search engine keyword advertising, especially during economic wobbles, because keyword queries charge advertisers according to advertising effects. The affordable cost and precise positioning of search engine ads attracted more advertisers. The search engine advertisement market size grew 29.9 percent year on year, while the non-search engine advertisement market size decreased 7.5 percent in the first half of this year. Chart Three below shows the market size of search engine and non-search engine advertising in the first half of 2008 and 2009.
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Bob Kochuk, Creative Director, Selected As Judge For Telly Awards

Bob Kochuk, Creative Director, Selected As Judge For Telly Awards.
Members are selected from top advertising and production professionals that have previously won a Silver Telly. Prospective members go through an application process and if selected are appointed to the council by preceding council members. As a member of this year”s council, Kochuk will be eligible as a judge for the 2010 Telly Awards.

‘I am glad to be a part of an organization that adds to the integrity of the advertising industry,’ said Kochuk. ‘Rewarding people for quality work keeps advertising moving in a positive direction.’

Kochuk, who has been with Jennings for 8 years, has judged numerous advertising competitions including the International Davey Awards and ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208).more

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AIT”s Enterprise Mail & Hosted Exchange with FREE Search Engine

AIT”s Enterprise Mail & Hosted Exchange with FREE Search Engine.
Customer who elect to purchase either Enterprise Mail or Hosted Exchange are given promotional advertising credits inside of tyBit’s – Unified Search platform. ‘This is just another way to say thanks to our customers who purchase these or many of our product and services’, said Avery Skelton. The company also hinted to multiple reseller opportunities on the launch pad which will enable it’s web hosting resellers to expand their offering to search engine optimization via a reseller SEO control panel which is slated for release very soon. For more information on this promotional offering visit www.AIT.comAIT hosts over 310,000 clients from Fortune 500 Companies to small businesses including clients like Time Warner, Microsoft, Newsweek, U.S. Federal Government, PC World, United Nations, Business Week, State of North Carolina, Department of Defense, Wall Street Journal, ZDNet, Pizza Hut, GOODYEAR, Smart Money, Discover Radio, and many more have benefited from AIT”s products and services.more

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Sonic Boom: Full Of It

Sonic Boom: Full Of It.
It was in the New York Times” Media & Advertising section, and it focused on a few recent statements made by Radiohead frontman Thom Yorke. In those statements, Yorke suggested that Radiohead would stop conceiving of music in the form of full-length LPs, and instead, release only singles and EPs going forward. In Yorke”s words: ‘None of us wants to go into that creative hoo-ha of a long-play record again. Not straight off. I mean, it”s just become a real drag. It worked with [the band”s 2008 album] In Rainbows because we had a real fixed idea about where we were going. But we”ve all said that we can”t possibly dive into that again. It”ll kill us.’

Of course, the thrust of the piece was not the future of Radiohead, but the future of the full-length LP-the general suggestion being that, if Radiohead are doing this thing, it stands to reason that everyone else will soon be doing this thing, too, because Radiohead are not just a great band in terms of making music, but pioneers in the field of distributing music.more

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Ronald McDonald, AOL Running Man Among 2009 Nominees for the

Ronald McDonald, AOL Running Man Among 2009 Nominees for the.
The 2009 Madison Avenue Advertising Walk of Fame has nominated four ad icons and three memorable slogans for recognition and now it”s up to the public to make the final decision, reports MediaPost.com.

Votes can be logged at www.advertisingweek.com/wof, and this year”s four ad icon nominees are: The Fruit of the Loom Guys, AOL Running Man, Ronald McDonald and Subway”s Jared.

The famous slogans nominated are: ‘Have It Your Way’ (Burger King); ‘What Happens Here Stays Here’ (City of Las Vegas); and ‘Just Do It’ (Nike).

–Allison J. Waldman

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