Archive for August, 2009
Monday, August 31st, 2009
1Cast Lands Jack Hallahan as Vice President, Global Advertising Sales.
Hallahan most recently served as Vice President, Advertising & Business Development at MobiTV, where he was responsible for developing national advertising revenue via new products, tech innovations, and strategic partnerships. Overall, Hallahan brings 20 years of experience in marketing and advertising ...
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Sunday, August 30th, 2009
Viral marketing buzz.
Companies everywhere are now desperate to get their products and services noticed in the cacophony of advertising. Consumers have to work their way through a clutter of goods and offerings. Which explains why so many businesses are now taking to viral marketing where people are encouraged ...
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Sunday, August 30th, 2009
Taking aim at advertising that sweet-talks children.
Knott and Evans plan to promote the first Kids Connect-backed products in November in a similar fashion to the information-based advertising approach used by the Brand Power TV commercials. Like Brand Power, Kids Connect will use its own information-based marketing 'template' and ...
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Sunday, August 30th, 2009
New Microsoft Advertising VPs to Boost Global Reach.
Marc Bresseel noted that the new VP roles were illustrative of Microsoft Advertising"s efforts into driving growth for its partners in the ad space. As Global Agencies VP, Bresseel needs to build strategic partnerships for the software giant with media agency giants worldwide, ...
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Sunday, August 30th, 2009
Natural Remedies for Rosacea?.
They advertise it heavily on cable television,and my wife got some kind of trial pack via a mail offer. I make no claims about Proactiv"s effectiveness or the effectiveness of the Chinese herbal supplement that I mentioned in my previous post.. My wife"s rosacea could ...
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Saturday, August 29th, 2009
The math of meth.
Created in 2005 to reduce the use of the devastating drug methamphetamine, the Montana Meth Project has won multiple advertising awards, has been lauded by the White House Office of National Drug Control Policy and has expanded from Montana into six other states.In the midst of what ...
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Friday, August 28th, 2009
CableLabs Announces Next in Series of Interactive and Advanced.
Consistent metrics and interfaces will help MSOs deliver timely and usable measurements to their advertising customers. The SaFI specs were developed and will be maintained by a CableLabs Working Group composed of MSO, Canoe and CableLabs technical leads, with selective input ...
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Thursday, August 27th, 2009
Dads, Daughters and Body Image.
Call out bad messages and help your child analyze advertising. We"re surrounded by self-objectifying ads and a pop culture that promotes sexy, skinny images, even to young girls. Just recently, Calvin Klein - a fashion design company swimming in controversy because of its highly ...
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Thursday, August 27th, 2009
Dell Calls "Green" MacBook Ads Misleading.
The electronics manufacturer Dell recently took its competitor Apple to task for advertising that its Macbook line was 'the world"s greenest family of notebooks' (see video above). The National Advertising Division of the Council of Better Business Bureaus — the advertising industry"s self-governing ...
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Thursday, August 27th, 2009
The press and democracy.
Again, thanks to mass media that facilitated them with space to advertise. The question is whether voters need to know their candidates, or is it enough just to be familiar with them? The nature of a campaign advertisement is that it only delivers positive information ...
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