Archive for September, 2009
Wednesday, September 30th, 2009
Real-Estate Advertising Stoops to New Low.
Considering that this ad ran a while back, homes sales suck and clearly the firm is advertising-challenged, I"m taking it easy. That said, it brings me great pleasure to reintroduce it to the advertising community, allowing all of you the opportunity to have your way ...
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Wednesday, September 30th, 2009
Books on Working.
An old airline-company slogan, 'Our smiles are not just painted on,' turns out to be more than just an advertising hook. When a company"s competitive advantage is tied to the spontaneous warmth of its employees, Hochschild says, the job requires 'emotional labor.' For example, a flight attendant facing ...
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Wednesday, September 30th, 2009
Green shoots and leaves II.
'As businesses" cash flows struggle, they advertise less, and so local newspapers cut their page numbers to keep print and production costs down proportionately,' he says, and presumably the same is true of non-local newspapers. Tim Aikens thinks so, saying: 'As economic activity rises, the number ...
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Wednesday, September 30th, 2009
FHA Loan Rates - Mortgage Interest Rates Under 5%?.
There are many companies and mortgage lenders out there that are already advertising mortgage rates under 5%. As of now, Zillow.com is reporting 30 year mortgage rates around 5.04% but that has fluctuated near 5% for much of this week. It will ...
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Tuesday, September 29th, 2009
GOP candidates Norman, Costner face off in District 48 debate.
In a recent campaign advertisement, Costner labeled Norman a friend of Sanford. On that question, the two candidates agree. Norman and Sanford share a background in real estate development and became friends a few years ago. ...
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Tuesday, September 29th, 2009
Jackpot: How Jacksonville"s St. John & Partners landed a.
The contract is to manage an advertising budget of $23.5 million this fiscal year, and the state will pay the firm 9.8 percent of its expenditures for its work. That means the contract could net the firm $2.3 million a year alone. ...
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Tuesday, September 29th, 2009
Lincoln comes out against public option.
With golden parachutes, upper management of insurance companies making billions and advertising with sales cost health insurance today becomes a big pork ball. Not to mention that health care institutions can charge high fees knowing an insurance company has the fiduciary responsibility to pay them. ...
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Tuesday, September 29th, 2009
Find a "Tweet" Deal on Advertising.
The first question you must answer before launching an advertising campaign for a new business, product or service is: 'Who is my audience?' Once you determine your ideal customer, you can go on to produce successful, targeted ads. Social networking as an advertising ...
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Monday, September 28th, 2009
Millage ad may confuse.
Locally, Natchez City Clerk Donnie Holloway and Adams County Administrator Cathy Walker said they are concerned the advertisement they"ll be running in the newspaper will only serve to confuse people. 'First, no one is going to lose their homestead exemptions,' Holloway said. 'But this can ...
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Monday, September 28th, 2009
Head of Sponsorship.
The HS will report to the Global Head of Display Advertising and Sponsorship. The ideal candidate will be a dynamic, constructive team player who has demonstrated the ability to work successfully within a complex organization. He/she should have both a proven track record in advertising and/or ...
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