China online marketing market size at RMB8
October 18, 2009 – 10:18 amChina online marketing market size at RMB8.35 bln, H1.
Dividing the online marketing channels into search engine advertising and non-search engine advertising, statistics show that clients favoured search engine keyword advertising, especially during economic wobbles, because keyword queries charge advertisers according to advertising effects. The affordable cost and precise positioning of search engine ads attracted more advertisers. The search engine advertisement market size grew 29.9 percent year on year, while the non-search engine advertisement market size decreased 7.5 percent in the first half of this year. Chart Three below shows the market size of search engine and non-search engine advertising in the first half of 2008 and 2009.
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