Online Advertising Expenditure Forecast, 2009-2010
June 30, 2009 – 10:18 amOnline Advertising Expenditure Forecast, 2009-2010.
Online advertising, which includes display, search, video, and other categories, is expected to tally $25.4 billion in spending this year and $29.1 billion in 2010. If those forecast figures are reached, they will account for 2.9 percent year-over-year growth in 2009 and 2.7 percent growth in 2010.
Display advertising spending is expected to drop in 2009 and 2010. In 2008, the channel brought in $11.4 billion. However, spending is expected to be $11.2 billion in 2009 and $10.8 billion in 2010, a 2 percent and 3 percent drop, respectively.
‘It”s mostly a downward CPM pressure and CPC pressure,’ said Jack Myers, media economist at Jack Myers Media Business Research. ‘We”re in the supply-and-demand business, and supply has increased exponentially. Vertical ad sales networks have driven price to cheap impressions, while demand has increased for display advertising overall.’
Search will see as much as 7 percent growth in 2009 and 6 percent in 2010, according to the forecast.more
