Recent Survey Lauds Tap Tap Revenge, Advertising Power of App Store
May 22, 2009 – 10:06 amRecent Survey Lauds Tap Tap Revenge, Advertising Power of App Store.
I know one company who won”t have any trouble selling advertising space.
The purpose of the survey was in fact to give marketers a bird”s eye view of the App Store landscape. It also revealed some interesting facts about what kind of apps users are most likely to download and use. The top three categories that app users gravitated towards were retail, social networking and entertainment, respectively. Although I”m a little confused by the retail category (I can think of Amazon, and maybe Stanza and the Amazon Kindle app that might fit this description and be widely used), the other two make sense, especially if entertainment is broad enough to include games.
In a report accompanying the survey, comScore also pointed out that people who downloaded apps were likely to occupy mid- to high-range income brackets, who as a consequence probably have a lot more disposable income to spend on things like fart simulators and sexy pen apps.more
