World Wrestling Entertainment Inc
July 4, 2009 – 7:18 amWorld Wrestling Entertainment Inc. Q1 2009 Earnings Call Transcript.
They”re going to go for the 2 to 11, they”re going to advertise on kid programming, which JAKKS had not done before. They”re going to create products that are so different than what you”ve seen and they are going to have more articulation.
They are going to have sound and movement. They”re going to do products besides the actions figures. They”re going to do more additional product from role-playing to masks with championship belts. We are so excited for the array of product that they”re going to do. And, of course, they will continue with the basic action figures, as well.
I just came from L.A. yesterday where we presented to a number of retailers, and the retailers are very, very charged up. They”re very excited by the breadth of product that Mattel is going to have out there, and the support that Mattel gives from the retailer to, as I said, to kids advertising to the promotion.more
